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Viking Cruises appoints new Managing Director in Australia and New Zealand

Sydney, 12th December 2016: Viking Cruises is pleased to announce the appointment of Michelle Black to the role of Managing Director, Australia and New Zealand.

Michelle brings a wealth of experience to the role, most recently in her role as General Manager of Sales and Marketing of Scenic, Luxury Cruises and Tours, and more broadly with over 17 years’ experience working at a senior level in the transport industry locally.

Michelle is tasked with building brand awareness and selling Viking's river and ocean products within the Australia and New Zealand markets, as well as supporting the growing ocean fleet ahead of an inaugural visit to the two countries in early 2018.

Viking Cruises’ senior vice president of marketing Richard Marnell, commented: “It is an honor to welcome Michelle to the Viking team. Her extensive industry knowledge and experience will be particularly important as we continue to expand in the Australia and New Zealand markets in the coming years.”

Michelle will begin her new role in January 2017, taking the reins from Ian Bennett, interim Managing Director for Viking Cruises Australia and New Zealand. For the opportunity to speak to Michelle in the new year, please contact Amber Greenwood from Edelman on Amber.greenwood@edelman.com or +61 (0) 2 9291 3308.


About Viking Cruises

Viking Cruises offers destination-centric river and ocean cruising designed for experienced travellers with an interest in geography, culture and history. Featuring onboard cultural enrichment and included shore excursions, Viking’s journeys are competitively priced for genuine value. Debuting its maiden season of ocean cruising in 2015, the sophisticated state-of-the-art Viking Star hosts 930 guests on itineraries in Scandinavia and the Baltic; the Western and Eastern Mediterranean; the British Isles and the Americas. Viking will welcome Viking Sky and Viking Sun, the company’s third and fourth ship, in early and late 2017, respectively. Viking Spirit will be delivered in 2018; the yet-to-be-named sixth ship will be delivered in 2020. As the world’s leading river cruise line, since its 1997 inception the company has grown to a fleet of 64 river vessels (in 2016) offering scenic cruising along the rivers of Europe, Russia, China, and Southeast Asia. Viking has been honoured multiple times in Travel + Leisure’s “World’s Best” Awards and Condé Nast Traveller’s “Gold List” as well as recognised by the editors of Cruise Critic as “Best River Cruise Line,” with the entire Viking Longships® fleet being named “Best New River Ships” in the website’s Editors’ Picks Awards. Viking Cruises has recently been awarded as The World's Best Large-Ship Ocean Cruise Line by Travel + Leisure, 2016.

For additional information, contact Viking Cruises at 1300 845 464 (Australia) & 0800 447 913 (New Zealand) or visit www.vikingcruises.com.au. To join the Viking Cruises community online, visit www.facebook.com/vikingcruisesAUNZ.