VIKING PLATINUM CLUB 2026
Australia & New Zealand
Viking’s Platinum Club 2026 recognises Australia and New Zealand’s highest performing advisors and the exceptional agencies that support them. This is not simply an incentive, it is Viking’s most prestigious partner program designed to celebrate the achievements of our top-performing travel advisors and the agencies that fuel their success.
This is your chance to be recognised, rewarded, and celebrated for your dedication, expertise, and passion for delivering unforgettable Viking experiences.
The Viking Platinum Advisor: Excellence Rewarded
The top 10 travel advisors in Australia and five advisors in New Zealand with the highest number of confirmed new bookings between 1 January 2026 and 31 December 2026 will earn the coveted title of Viking Platinum Advisor.
As a Platinum Advisor, you’ll be invited to join the Platinum Club Voyage on the iconic 11-day Alaska and the Inside Passage journey, sailing on 9 June 2027 for Australia winners or 19 June 2027 for New Zealand advisors.
Alaska & the Inside Passage is one of Viking’s most sought-after voyages, offering 11 days of rugged beauty and cultural insight. Sail through the serene waters of the Inside Passage, framed by towering glaciers and snow-capped peaks. Explore vibrant ports such as Ketchikan and Juneau, and witness wildlife in its natural habitat.
This itinerary blends untamed wilderness with authentic local experiences, creating a voyage that is as enriching as it is breathtaking. It is the ultimate Platinum famil for any travel advisor.
As a Platinum Advisors you will also enjoy:
- The opportunity to invite a travel companion of your choice on the voyage
- Complimentary stateroom upgrade
- Silver Spirits Beverage Package for you and your guest
- Two free shore excursions for you and 50% off additional shore excursions bookings
- AUD $300 shipboard credit
- AUD $2,000 Viking Air credit towards your flights
- 8,000 Rewards by Viking points to redeem on travel or rewards
This is more than a famil voyage. It is an opportunity to experience first-hand why Viking consistently voted world’s best. This is knowledge that transforms how you sell and positions you as the expert your clients trust.
The Viking Platinum Agency: Success Shared
Behind every exceptional advisor stands an exceptional agency. When you reach Platinum status, your entire team is recognised with a Viking Platinum Agency designation and exclusive benefits designed to accelerate growth.
Platinum Agency Rewards include:
- Team Celebration A hosted Platinum Party to honour the achievement of your team. For mobile agency groups, we will celebrate with up to 20 members from your region.
- Strategic Marketing Partnership A personalised marketing plan backed by a $5,000 co-op investment from Viking (AUD for Australian agencies, NZD for New Zealand agencies). Together, we will create targeted campaigns to drive bookings and expand your market presence.
- Complimentary Famil Voyage Two passengers on a Viking 8-day river or ocean voyage of your choice. Your agency owner or manager determines the best use: reward your top advisor, create an internal incentive, or sell to a client for additional revenue.
Runner-Up Recognition
This year, we extend our recognition beyond the top performers. Travel Advisors who narrowly miss Platinum status will each receive 8,000 Rewards by Viking points, acknowledging your commitment and performance.
Runner-Up Recognition:
- Australia: Advisors ranked 11–20
- New Zealand: Advisors ranked 6–10
Excellence deserves recognition at every level.
How to Qualify
The Platinum Club Advisors are the individual advisors who make the highest number of eligible bookings over the incentive period.
Eligible Bookings:
- All new passenger bookings confirmed between 1 January and 31 December 2026
- Rebookings using Future Cruise Vouchers qualify
- Group bookings included
- All three product lines count: river, ocean, and expedition cruises - Deposit must be paid during the qualifying period
In the event of a tie, winners will be determined by combined retail value of bookings.
The Platinum Club Agencies are the agencies that Platinum Club Advisors represent. We know behind every great advisor is a great team. That is why we are also recognising the agencies that support our Platinum Advisors with exclusive rewards to celebrate their collective success.
2025 Platinum Club Winners
We are pleased to announce the 2025 Platinum Club Advisors and Platinum Club Agencies. Your dedication and performance have earned you a place among Australia and New Zealand's most accomplished travel professionals. Congratulations on this well-deserved recognition.
To view the list of winners please visit Rewards by Viking.
Viking Platinum Club 2026 Travel Advisor Incentive
AUSTRALIA TERMS AND CONDITIONS
1. Information on how to enter, mechanics of entry and Prizes form part of these Conditions of Entry. Entry into the promotion is deemed acceptance of these Conditions of Entry.
2. Entry is open to registered travel advisors who are residents of Australia and aged 18 years and above. To be eligible to win the promotion and redeem the prize the entrant must be a registered and practising travel advisor at the time of entry and travel.
3. The Promoter is Viking River Cruises Australia Pty. Ltd (ABN 81 131 274 372), Level 6, 66 Wentworth Avenue, Surry Hills, NSW 2010. (Promoter).
4. Employees (and their immediate families) of the Promoter and any Company associated with this promotion are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin.
5. Promotion commences on 1 January 2026 and ends on 31 December 2026.
6. The ten (10) entrants who make the highest number of new passenger bookings for Viking river, ocean or expedition cruises between 1 January 2026 and 31 December 2026 will win the major cruise prize. Both new bookings and rebooked itineraries using a future cruise voucher qualify. The booking must be confirmed, and deposit paid between the eligibility period to qualify. Where there is a final top ten entrant with equal sales volume, the winner will be determined by retail value combined. Group bookings are included.
7. Where sales are reported as an agency rather than an individual travel advisor, the agency will be asked to report passenger sales by individual advisor over the promotion period to qualify, so that individual advisor performance can be measured fairly at a national level. If an agency cannot report sales by advisor they are not eligible to enter.
8. The major cruise prize is one of ten (10) Cruise Prizes, including accommodation for two (2) in Deluxe Veranda Staterooms on the iconic 12-day Alaska & The Inside Passage voyage sailing on 9 June 2027, onboard meals, including beer and wine with lunch and dinner, a shore excursion in every port, all tips and gratuities, as well as unlimited Wi-fi. Two (2) optional excursions for the winner and travel companion. Silver Spirits Beverage Package for two (2), and a $300 shipboard credit per stateroom. The retail value of the cruise is AUD$10,295 per person (AUD$20,590 total for two passengers), including GST where applicable. Plus, a $2,000 Viking Air credit to use towards flights for both passengers. Additional benefits include 8,000 Rewards by Viking points valued at approximately AUD$200, with total extras (Silver Spirits, optional excursions, shipboard credit, and air credit) valued at approximately AUD$2,000 per winner.
9. Each major cruise prize is valued at retail AUD$22,790 per winner including GST where applicable with the total prize pool valued at retail AUD$227,900. The prize value is accurate as of 6 January 2026. Viking is not responsible for any variation in values.
10. The winner will also be credited with 8,000 Rewards by Viking points. Travel advisors must be registered with Rewards by Viking to be credited the points. Points remain non-transferable at all times. Points cannot be used for any other reward program nor are they refundable, replaceable or transferable for cash or credit. Your Points will expire 36 months after the date they are awarded to you. If you cease to meet the criteria of a registered travel advisor you will no longer be eligible to be a member of Rewards by Viking, your account will be deactivated and all unused points will expire. If your account is inactive for a 12-month period then Viking has the right to expire any unused reward points.
11. The top eleven to twenty (11-20) Travel Advisors will also be credited with 8,000 Rewards by Viking points. Travel advisors must be registered with Rewards by Viking to be credited the points. Points remain non-transferable at all times. Points cannot be used for any other reward program nor are they refundable, replaceable or transferable for cash or credit. Your Points will expire 36 months after the date they are awarded to you. If you cease to meet the criteria of a registered travel advisor you will no longer be eligible to be a member of Rewards by Viking, your account will be deactivated and all unused points will expire. If your account is inactive for a 12-month period then Viking has the right to expire any unused reward points.
12. Winners will be determined and notified by 22 January 2027. Any additional costs associated with the major cruise incentive prize will be at winner's own expense. Any changes or costs incurred once tickets have been issued will be the sole responsibility of the winner. All elements of the prize must be taken together. Travel restrictions may apply. The winner and their travel companion must travel together. All meals, other than those as specified on board, transfer fees, travel to and from departure point, passports, Visas, telephone charges, laundry, additional nights or upgrades and any other personal expenses and travel insurances, are the responsibility of the winner.
13. If for any reason the winner is unable to accept the prize as stated, and within the dates indicated, the winner will forfeit that prize and no compensation will be given in lieu. In the event of war, terrorism, state of emergency, disaster or any other circumstance beyond the control of Viking, Viking reserves the right to either provide an alternative travel destination to the same value as the original prize or, cancel, terminate, modify or suspend the promotion and prize redemption. Viking make no representation as to the safety, conditions or other issues that may exist at any destination. It is the sole responsibility of the winner and guest to first check with all government travel advisory information regarding the safety and situation of the destination of their chosen destination/event.
14. If any portion of the cruise prize is unavailable, for whatever reason, Viking reserves the right to substitute the prize, or that element of the prize, for a prize of similar theme and of equal value, or cancel the prize component.
15. The Cruise Prizes are subject to availability. The Promoter takes no responsibility for any variation in any element of the Prizes which are not transferable or exchangeable for cash and must be taken as offered, without any variation.
16. Platinum Agency Designation: The agency employing the winning Platinum Advisors will earn the title of a Platinum Agency.
17. Platinum Agency Benefits: Each Platinum Agency is entitled to the following rewards: a. Platinum Party: A celebratory Platinum Party will be hosted for the agency team. In the case of a winning advisor from a mobile agency group, Viking will host a party for up to 20 members of the same mobile agency group in the region. b. Marketing Support: A personalised marketing plan will be provided, backed by a $5,000 co-op investment from Viking. c. Complimentary Famil Voyage: A complimentary famil for two passengers on a Viking 8-day river or ocean voyage of the agency's choice. The agency owner/manager has the discretion to allocate the complimentary stateroom to an advisor in the team, use it as an agency incentive, or sell it to a client for additional profit. d. VIP Reservations Support: Access to the exclusive Platinum Club email for VIP reservations support will be granted.
18. Multiple Winning Advisors: In the event that a Platinum Agency has more than one winning advisor, the benefits will remain as outlined above, and capped to rewards above per agency.
19. The Promoter accepts no responsibility for any tax implications that may arise from the Prize winnings. The Prize will be supplied by the Promoter and will be subject to the Conditions of the Promoter. The winner must be a minimum of 18 years of age.
20. Any travel or entry documentation & arrival fees are the responsibility of the winner and their travel companion. It is the winner's responsibility to check with all government travel advisory and immigration authorities regarding travel requirements and eligibility. Any fines, penalties, payments and expenditure incurred as a result of not meeting such requirements are the sole responsibility of the winner and travel companion.
21. Viking does not exclude any rights and remedies in respect of goods or services under the Australian Consumer Law in the Competition and Consumer Act (2010) (Australian Consumer Law) which cannot be excluded, restricted or modified. However, the remainder of this clause will apply to the fullest extent permitted by law and Viking, its associated agencies and any company involved in this promotion shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for any personal injury suffered or sustained (including but not limited to that arising from any person's negligence) in connection with any prize/s or using any prize, except for any liability which cannot be excluded by law (in which case that liability is limited to the minimum allowable by law).
22. It is a condition of accepting any Prize that the winner may be required to sign a legal release in a form determined by the Promoter in its absolute discretion.
23. Prizes will only be awarded following any winner validation and verification that the Promoter requires in its sole discretion.
NEW ZEALAND TERMS AND CONDITIONS
1. Information on how to enter, mechanics of entry and Prizes form part of these Conditions of Entry. Entry into the promotion is deemed acceptance of these Conditions of Entry.
2. Entry is open to registered travel advisors who are residents of New Zealand and aged 18 years and above. To be eligible to win the promotion and redeem the prize the entrant must be a registered and practising travel advisor at the time of entry and travel.
3. The Promoter is Viking River Cruises Australia Pty. Ltd (ABN 81 131 274 372), Level 6, 66 Wentworth Avenue, Surry Hills, NSW 2010. (Promoter).
4. Employees (and their immediate families) of the Promoter and any Company associated with this promotion are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin.
5. Promotion commences on 1 January 2026 and ends on 31 December 2026.
6. The five (5) entrants who make the highest number of new passenger bookings for Viking river, ocean or expedition cruises between 1 January 2026 and 31 December 2026 will win the major cruise prize. Both new bookings and rebooked itineraries using a future cruise voucher qualify. The booking must be confirmed, and deposit paid between the eligibility period to qualify. Where there is a final top five entrant with equal sales volume, the winner will be determined by retail value combined. Group bookings are included.
7. Where sales are reported as an agency rather than an individual travel advisor, the agency will be asked to report passenger sales by individual advisor over the promotion period to qualify, so that individual advisor performance can be measured fairly at a national level. If an agency cannot report sales by advisor they are not eligible to enter.
8. The major cruise prize is one of five (5) Cruise Prizes, including accommodation for two (2) in Deluxe Veranda Staterooms on the iconic 12-day Alaska & The Inside Passage voyage sailing on 19 June 2027, onboard meals, including beer and wine with lunch and dinner, a shore excursion in every port, all tips and gratuities, as well as unlimited Wi-fi. Two (2) optional excursions for the winner and travel companion. Silver Spirits Beverage Package for two (2), and a $300 shipboard credit per stateroom. The retail value of the cruise is NZD$10,295 per person (NZD$20,590 total for two passengers), including GST where applicable. Plus, a $2,000 Viking Air credit to use towards flights for both passengers. Additional benefits include 8,000 Rewards by Viking points valued at approximately NZD$200, with total extras (Silver Spirits, optional excursions, shipboard credit, and air credit) valued at approximately NZD$2,000 per winner.
9. Each major cruise prize is valued at retail NZD$22,790 per winner including GST where applicable with the total prize pool valued at retail NZD$113,950. The prize value is accurate as of 6 January 2026. Viking is not responsible for any variation in values.
10. The winner will also be credited with 8,000 Rewards by Viking points. Travel advisors must be registered with Rewards by Viking to be credited the points. Points remain non-transferable at all times. Points cannot be used for any other reward program nor are they refundable, replaceable or transferable for cash or credit. Your Points will expire 36 months after the date they are awarded to you. If you cease to meet the criteria of a registered travel advisor you will no longer be eligible to be a member of Rewards by Viking, your account will be deactivated and all unused points will expire. If your account is inactive for a 12-month period then Viking has the right to expire any unused reward points.
11. The top six to ten (6-10) Travel Advisors will also be credited with 8,000 Rewards by Viking points. Travel advisors must be registered with Rewards by Viking to be credited the points. Points remain non-transferable at all times. Points cannot be used for any other reward program nor are they refundable, replaceable or transferable for cash or credit. Your Points will expire 36 months after the date they are awarded to you. If you cease to meet the criteria of a registered travel advisor you will no longer be eligible to be a member of Rewards by Viking, your account will be deactivated and all unused points will expire. If your account is inactive for a 12-month period then Viking has the right to expire any unused reward points.
12. Winners will be determined and notified by 22 January 2027. Any additional costs associated with the major cruise incentive prize will be at winner's own expense. Any changes or costs incurred once tickets have been issued will be the sole responsibility of the winner. All elements of the prize must be taken together. Travel restrictions may apply. The winner and their travel companion must travel together. All meals, other than those as specified on board, transfer fees, travel to and from departure point, passports, Visas, telephone charges, laundry, additional nights or upgrades and any other personal expenses and travel insurances, are the responsibility of the winner.
13. If for any reason the winner is unable to accept the prize as stated, and within the dates indicated, the winner will forfeit that prize and no compensation will be given in lieu. In the event of war, terrorism, state of emergency, disaster or any other circumstance beyond the control of Viking, Viking reserves the right to either provide an alternative travel destination to the same value as the original prize or, cancel, terminate, modify or suspend the promotion and prize redemption. Viking make no representation as to the safety, conditions or other issues that may exist at any destination. It is the sole responsibility of the winner and guest to first check with all government travel advisory information regarding the safety and situation of the destination of their chosen destination/event.
14. If any portion of the cruise prize is unavailable, for whatever reason, Viking reserves the right to substitute the prize, or that element of the prize, for a prize of similar theme and of equal value, or cancel the prize component.
15. The Cruise Prizes are subject to availability. The Promoter takes no responsibility for any variation in any element of the Prizes which are not transferable or exchangeable for cash and must be taken as offered, without any variation.
16. Platinum Agency Designation: The agency employing the winning Platinum Advisors will earn the title of a Platinum Agency.
17. Platinum Agency Benefits: Each Platinum Agency is entitled to the following rewards: a. Platinum Party: A celebratory Platinum Party will be hosted for the agency team. In the case of a winning advisor from a mobile agency group, Viking will host a party for up to 20 members of the same mobile agency group in the region. b. Marketing Support: A personalised marketing plan will be provided, backed by a $5,000 co-op investment from Viking. c. Complimentary Famil Voyage: A complimentary famil for two passengers on a Viking 8-day river or ocean voyage of the agency's choice. The agency owner/manager has the discretion to allocate the complimentary stateroom to an advisor in the team, use it as an agency incentive, or sell it to a client for additional profit. d. VIP Reservations Support: Access to the exclusive Platinum Club email for VIP reservations support will be granted.
18. Multiple Winning Advisors: In the event that a Platinum Agency has more than one winning advisor, the benefits will remain as outlined above, and capped to rewards above per agency.
19. The Promoter accepts no responsibility for any tax implications that may arise from the Prize winnings. The Prize will be supplied by the Promoter and will be subject to the Conditions of the Promoter. The winner must be a minimum of 18 years of age.
20. Any travel or entry documentation & arrival fees are the responsibility of the winner and their travel companion. It is the winner's responsibility to check with all government travel advisory and immigration authorities regarding travel requirements and eligibility. Any fines, penalties, payments and expenditure incurred as a result of not meeting such requirements are the sole responsibility of the winner and travel companion.
21. Viking does not exclude any rights and remedies in respect of goods or services under the New Zealand Consumer Guarantees Act 1993 and Fair Trading Act 1986 which cannot be excluded, restricted or modified. However, the remainder of this clause will apply to the fullest extent permitted by law and Viking, its associated agencies and any company involved in this promotion shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for any personal injury suffered or sustained (including but not limited to that arising from any person's negligence) in connection with any prize/s or using any prize, except for any liability which cannot be excluded by law (in which case that liability is limited to the minimum allowable by law).
22. It is a condition of accepting any Prize that the winner may be required to sign a legal release in a form determined by the Promoter in its absolute discretion.
23. Prizes will only be awarded following any winner validation and verification that the Promoter requires in its sole discretion.
