Why Viking
BBC
Our guests can view BBC HD live and catch their favorite shows and documentaries, many of which feature places they can visit while sailing our ocean and expedition itineraries.
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The Metropolitan Opera
Through our partnership with the Metropolitan Opera and its award-winning Live in HD series, guests on board our ocean and expedition fleets can enjoy an exclusive film viewing of Verdi's La Traviata.
Photo credit: Marty Sohl / Metropolitan Opera
MASTERPIECE
Viking is proud to be a loyal and longtime sponsor of the award-winning series MASTERPIECE, which remains steadfast in its commitment to bringing the best in drama to American public television audiences.
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TED
Viking is proud to partner with TED, a nonprofit, nonpartisan organization devoted to spreading bold new ideas and sparking conversation. Curious minds watch TED's short, powerful talks focused on the arts, history, geography, science, longevity and more to gain a deeper understanding of the world. TED Talks are screened on board Viking’s ocean and expedition fleets and are also available on stateroom televisions.
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Ballet Sun Valley
Sponsored by Viking, the annual international Ballet Sun Valley festival brings together dancers from the world-class Mariinsky Ballet, London’s Royal Ballet, American Ballet Theatre and more.
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Classic FM
Viking has partnered with Classic FM to sponsor its Classic FM Live events at the Royal Albert Hall in London. Since it began broadcasting in 1992, Classic FM has brought classical music to millions of listeners across the UK. We are proud to offer streaming of Classic FM on board our river, ocean, and expedition fleets.
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Dale of Norway
One of the most enduring Norwegian brands, Dale of Norway produces sweaters inspired by nature, heritage and legend. On a Viking shore excursion, visit the Dale factory, one of Norway's few remaining textile centers and learn the history behind it. Made of the finest, durable and innovative weatherproof wool, with exquisite and interesting details in the zipper pulls and buttons, Dale sweaters are meant to last for generations. Dale has designed a special assortment of Viking sweaters that incorporate elements from our shared Viking heritage. This exclusive collection is available only on board our Viking ocean ships and Viking river ships on Europe itineraries.
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Heywood Hill
Heywood Hill is one of the world’s leading literary collectors and experts in curating libraries for more than 80 years. Through a shared curiosity and interest in the world’s people and places, together Viking and Heywood Hill have carefully curated an exclusive selection of books to enhance Viking guests’ experience through exploration, cultural immersion and enrichment, both on board and off. Guests can peruse our libraries at their leisure in reading corners on board Viking river, ocean, and expedition fleets.
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Highclere Castle
Focusing on cultural exploration, Viking offers exclusive Privileged Access experiences, providing our guests with behind-the-scenes insight into the world’s finest museums and stately homes. Since 2014, Viking has offered a glimpse into Highclere Castle—home of the hit series and subsequent feature films, Downton Abbey—with a Privileged Access tour of the estate and grounds. While on board, guests may purchase all-natural soaps, decorative aprons and the Countess of Carnarvon’s New York Times best-selling books.
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Libera
In alignment with our continued support of cultural enrichment through musical performance, Viking is proud to support LIBERA. The recordings of this acclaimed English boys choir hold their place alongside major international artists. Their new album, Wonder, can be purchased or streamed here.
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Los Angeles Philharmonic
Viking is the official travel partner of the Hollywood Bowl, the historic summer home of the Los Angeles Philharmonic. Since 2013, Viking has sponsored Los Angeles Philharmonic concerts featuring music of renowned European composers such as Mozart, Beethoven and Tchaikovsky. Guests can enjoy classical and contemporary performances from Viking Resident Musicians and regional talent on our river and ocean itineraries.
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Lucerne Festival
Since 2018, Viking has proudly sponsored the Lucerne Summer Festival, one of the leading international celebrations of classical music. Set against the picturesque alpine backdrop of Switzerland, the festival features prominent figures in orchestral and chamber music. Viking guests can explore this traditional Swiss town during a pre or post land extension on select river itineraries.
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Munch Museum
Our exclusive relationship with Oslo’s Munch Museum allows guests to see carefully curated paintings by Norway’s master expressionist. Viking hosts one of the largest collections of his works outside of the Munch Museum on board our ocean ships.
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Nasjonalmuseet, the National Museum of Norway
As part of our ongoing commitment to supporting the arts and Norwegian heritage institutions around the world, Viking is proud to be the exclusive travel partner of Nasjonalmuseet, the National Museum of Norway, an iconic cultural treasure in Oslo and home to the country’s largest collection of world-class art. Through our exclusive partnership, Viking guests can enjoy a Privileged Access tour of the museum’s most renowned works and a rare opportunity to visit its impressive restoration workshop and photographic department.
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Norwegian Football Association
Viking is the main sponsor for the National Team Academy (Landslagsskolen) and Norway’s U-level national teams. Through the “Future Vikings” program, Viking’s sponsorship will help lay the foundation for Norwegian football’s top talent development.
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PGA TOUR
Viking is the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. This multi-year partnership builds on our continued commitment to cultural programming and world-class events.
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Royal Academy of Arts
Viking is a proud partner of the Royal Academy of Arts, one of the most prestigious art institutions in the UK which was founded in 1768. Based in Burlington House on Piccadilly in London, it is an independent, privately funded institution led by eminent artists and architects.
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Royal Horticultural Society
Viking is a proud supporter of the Royal Horticultural Society, the world's leading gardening charity. At the 2023 RHS Chelsea Flower Show, Viking sponsored a Silver Gilt medal-winning balcony garden, marking the ninth time Viking has been a part of the event.
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Santa Rosa Symphony
The third oldest in California, the Santa Rosa Symphony values the engagement and inspiration found in musical performances and educational programs. Our select sponsorship of the Classical Series aligns with our goal to bring curious adults and like-minded travelers closer to local art and culture, both on our itineraries and at home.
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The British Museum
Viking is a corporate partner of the British Museum, a public institution dedicated to human history, art and culture. Founded in 1753, the British Museum was the first national public museum in the world and has always granted free admission to all 'studious and curious persons'. In addition to the vast permanent collection which spans over two million years of human history, the museum’s special exhibitions, displays and events are all designed to advance understanding of the collection and cultures they represent. While onboard our ocean ships, guests can view and explore Viking’s own collection of carefully curated artwork and replica artifacts using our Viking Art Guide app.
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Viking Resident Historian
Under the tutelage of Dr. Charles Doherty, Chief Viking Resident Historian, the Viking Resident Historian program offers guests on board Viking ocean ships a high-level historical and cultural education specific to their journey through iconic lectures, roundtable discussions and daily “office hours.”
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Viking Ship Museum
Oslo’s Viking Ship Museum offers insight into the Viking Age through fascinating exhibits, an expansive collection of artifacts and three of the best-preserved Viking longships. With funding from Viking, the museum launched The Vikings Alive, a series of documentary films that bring to life the stories of the Vikings’ ships and journeys. The films follow archaeologists and other specialists who are seeking answers through research and reconstruction. The museum is currently closed to the public and will reopen as the Museum of the Viking Age in 2027.
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